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SALUM
Where Sea-Bound Elixir Meets Niche Italian Creativity
Origins & Creative Vision
Salum Parfums is a bold new Italian niche fragrance House, founded in 2023, that draws its inspiration from the mysterious and shifting moods of the sea. The brand’s creative force lies in its collaboration with perfumers Luca Maffei and Sofia Bardelli, whose experiments with marine, oriental, woody, amber, and gourmand notes produce fragrances that feel both exotic and deeply emotive. Their collections’ names—like Arabian Vibes, Polynesian Soul, Treasure Island—hint at oceanic voyages, tropical shores, and moonlit waves, each bottle designed to evoke distant places, salty air, and stories of water and wind.
Signature Style & Notable Creations
Salum Parfums stands out by fusing the freshness of maritime elements with deeper resins, spices, woods, and rare raw materials—creating multisensory contrasts that are rich yet wearable. Perfumes like Marine Oud (2023) blend ozone, sea salt, spices, and oud for a powerful, dark-sea tapestry. Tropylang (2024) leans into tropical florals, salt, caramel and solar woods to create a vibrant, fruity-marine encounter. Meanwhile scents like Salty Tiare and Delicious Bay explore white florals, tiaré, honey, dates, oud and marine undercurrents, offering both brightness and depth. Through high-quality compositions and strong storytelling, Salum appeals to fragrance lovers who want experiential scents—ones that transport them across oceans, nights and memories.
