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OPTICO
Creative yet Incredible Scents
Art, Innovation, and Italian Craftsmanship
An Italian luxury fragrance house, founded by the father-and-son duo Renato and Simone Bongiorno, that stands at the nexus of tradition and avant-garde design. The brand's foundational philosophy is to synthesize fine Italian craftsmanship with modern innovation, often using high-quality raw materials sourced from distinct global regions. Each scent is conceived and created with precision, demonstrating the bold, sophisticated character synonymous with Italian artistry.
Olfactory Concepts & Visual Duality
The core uniqueness of OPTICO lies in its collections, which are themed around major visual art movements. The Optical Art Collection names fragrances after countries based on their main ingredient's origin, while the Pop Art Collection features minimalist scents built around synthetic molecules like Ambroxan and Amber Xtreme. This approach emphasizes the brand's exploration of perception, turning fragrance into a dual sensory experience where visual design complements the compelling, often Hedonistic, olfactory composition.