Cave positions itself firmly in the luxury niche perfume world, targeting fragrance connoisseurs who value craftsmanship, authenticity, and strong scent identity. Its processes (high concentration exrtraits, long maturation in caves, careful selection of ingredients) underline a commitment to quality over mass-market appeal. For wearers, Cave offers perfumes that tell stories, evoke moods, and linger—scents meant to be experienced, remembered, and emotionally resonant. The unisex nature of many of its fragrances adds to its appeal to a wide audience who care less about gender conventions and more about character.