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The House of Oud (THoO): The Art of Global Fusion
The House of Oud (THoO) is a luxury Italian fragrance house founded in 2016 through an Italian-Arabic partnership, celebrated for fusing artistic Italian design with the raw, spiritual power of Oud from the Middle East. The brand specializes in high-concentration fragrances housed in unique, hand-painted bottles that resemble eggs or polished stones. THoO’s collections often tell global stories, translating memories of journeys and cultures into complex, elegant scent formulas that explore themes of shared heritage, travel, and indulgence, always with a magnetic intensity and high regard for quality ingredients.