The art of perfumery and Florence, Florence and the art of perfumery. The bond between the city and perfume is strong, indissoluble. It is a deep, timeless plot, which has its roots in the Renaissance customs of the court and the Florentine nobility. These are traditions that Caterina de' Medici immediately introduced to the French court, eager for perfumed essences. Yesterday as today, a long and exciting itinerary, which winds through the alleys of the center, embellished with frescoed vaults and relics and the surrounding countryside. Profumo di Firenze is the most exact reinterpretation of the typical smells of Florentine everyday life.