Atelier Des Ors Blue Madeleine Eau de Parfum 3.4 oz Unisex

Memory Lane Collection

“With our move to Grasse in the Villa Primerose, a magnificent house from 1886, I decided to dive back into my memories and into the memories of this witness of the Grasse perfumery.

I wanted to pay tribute to the emotional power of perfume, its tremendous ability to trigger past memories and also to forge future ones.”

Jean-Philippe Clermont

Luxury Niche Perfumy

Blue Madeleine Eau de Parfum is a fragrance for women and men. (Recommended For Men)

Blue Madeleine

Like a souvenir of a gourmand madeleine, spiced up with smoky tea notes and a drop of spices.

Intimately linked to emotions, olfactive memory has the ability to revive deeply buried memories with intense vividness. A simple inhalation of a familiar scent can transport you instantaneously to a precise moment in your past, evoking long-forgotten sensations, emotions and experiences. Perfume, like the most powerful of all memories, awakens the olfactory memory that makes us suddenly and intensely relive those moments.

"...I raised to my lips a spoonful of the tea in which I had soaked a morsel of the cake. No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me. (…) A delicious pleasure had invaded me, isolated me, without my being able to grasp its cause. (…) And suddenly the memory revealed itself."

Extrait « Du côté de chez Swann » – Marcel Proust.